The video kicks off a statewide campaign to help raise public awareness for the new and improved bus system. BPM and Weitzman were tasked with the challenge of changing the perception of riding the bus–to being more in touch, younger and hipper. To this end, an original pop song from the singer/songwriting team of Brooks and Brett Barry called “Invincible” was commissioned. Local choreographer, Jess Beach, was brought in to design all on camera dance movement. A cast and crew of 30 including a large contingency from the 24/7 dance studio were tapped. Nic McLean served as Director of Photography and Taylor Morden provided aerial drone photography.